It’s easy to identify the iconic BMW logo as you are shopping for a new luxury vehicle or see one drive by on Philadelphia roads. However, have you ever wondered, “What does BMW stand for?” In German, BMW stands for Bayerische Motoren Werke, or Bavarian Motor Works. Even in German, BMW is unique; the term Motorenwerke is generally written as a single word. Explore what BMW means and learn a little bit about their history with BMW of Turnersville. Contact us if you have any questions about your BMW.
The expansive BMW history begins over 100 years ago. Take a look at this storied brand got its start:
Eagle-eyed drivers may think that the blue-and-white checkered pattern could resemble a turning propeller — hinting at the aircraft manufacturer history. It’s a great connection, but what BMW stands for is linked to its logo. Since its creation in 1917, the BMW has only been updated five times, and all iterations have represented and honored the Bavarian flag.
Williamstown drivers might have noticed that the most recent update keeps the same blue-and-white pattern, but now a clear outer circle surrounds the pattern instead of a black circle. The added font change of the BMW lettering leads to a cleaner and simpler design.
We’ve seen what BMW stands for, but what is the BMW slogan? Since 1974, the North American BMW slogan has been “The Ultimate Driving Machine”. However, there was a brief time from 2010 to 2012 when the slogan was changed to simply “Joy”.
Now that you know what BMW stands for and the history behind the brand, take a or explore BMW models that fit your lifestyle with BMWGenius. Talk to our product experts to walk the different models, take a personalized tour of your next BMW, and use the helpful app to find product info and how-to videos.
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